We Keep It Simple
Shine Apparel ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect when you visit shineappl.com, how we use it, and the choices you have. We will never sell your personal information.
This policy applies to all visitors, customers, and subscribers of Shine Apparel, regardless of where you are located. By using our site or placing an order, you agree to the practices described below.
What We Collect
We collect information you provide directly to us, as well as data gathered automatically when you browse our site.
Information you give us:
- Name, email address, shipping and billing address when you place an order
- Payment details (processed securely through our payment provider — we never store full card numbers)
- Email address if you subscribe to our newsletter
- Any messages or inquiries you send through our contact form
Information collected automatically:
- IP address, browser type, and device information
- Pages visited, time on site, and referring URLs
- Cookie and tracking data (see Cookies section below)
How We Use Your Information
We use the data we collect to run our business, serve you well, and improve our offerings. Specifically:
- Process and fulfill your orders, including sending confirmation and shipping updates
- Respond to your questions and customer service requests
- Send you marketing emails and new-drop announcements, only if you have opted in
- Analyze site performance and improve the shopping experience
- Comply with legal obligations and prevent fraud
We will only send you marketing communications if you have subscribed. You may opt out at any time using the unsubscribe link in any email we send.
Who We Share With
We do not sell, rent, or trade your personal information. We share data only as necessary to operate our business:
- Print & Fulfillment Partners — We use Printful to produce and ship your orders. They receive your name and shipping address to fulfill your purchase.
- Payment Processors — Payment is handled by a PCI-compliant third party. We do not store card details.
- Marketing & CRM Tools — We use platforms such as HighLevel (LeadConnector) to manage email communications with subscribers.
- Analytics Providers — We may use services such as Google Analytics to understand how our site is used. This data is aggregated and anonymized where possible.
- Legal Compliance — We may disclose information when required by law or to protect our rights.
All third-party partners are required to protect your data and may only use it for the purposes we specify.
Cookies & Tracking
We use cookies — small text files stored on your device — to make our site function properly and understand how it is used.
- Essential cookies — Required for the site to work (e.g., shopping cart, session state).
- Analytics cookies — Help us understand traffic and usage patterns so we can improve the experience.
- Marketing cookies — Used to serve relevant ads on platforms like Meta (Facebook/Instagram) if you have opted in.
You can control cookies through your browser settings. Disabling certain cookies may affect site functionality. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.
Your Choices & Rights
You have meaningful control over your personal data. You can:
- Access — Request a copy of the personal information we hold about you
- Correct — Ask us to update inaccurate or incomplete data
- Delete — Request that we erase your personal information, subject to legal obligations
- Opt Out of Marketing — Unsubscribe from emails at any time via the link in any message we send
- Data Portability — Request your data in a structured, commonly used format
- Restrict Processing — Ask us to limit how we use your data in certain circumstances
If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to opt out of its sale. We do not sell personal information.
To exercise any of these rights, contact us at [email protected].
How Long We Keep Data
We retain your personal information only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.
- Order records are retained for a minimum of 7 years for tax and legal compliance
- Email subscriber data is held until you unsubscribe or request deletion
- Analytics data is typically retained in aggregate and anonymized form
When data is no longer needed, we delete or anonymize it securely.
How We Protect Your Data
We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse. These include:
- SSL/TLS encryption for all data transmitted through our site
- PCI-compliant payment processing — we never handle raw card data
- Access controls limiting who within our team can view personal data
No method of transmission over the internet is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately.
Links to Other Sites
Our site may contain links to third-party websites, including social media platforms such as Instagram and Facebook. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.
Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
Updates to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. For significant changes, we may notify you by email or by displaying a notice on our website. Continued use of our site after updates constitutes your acceptance of the revised policy.
Get in Touch
Questions about this policy or how we handle your data? We're here.
Shine Apparel Privacy Inquiries
Email: [email protected]
We aim to respond to all privacy requests within 30 days.